Case Study for ERA: Packaging Design - Rice Packs by 7thlumen

Meet East Coast's Favourite Rice Brand

Client: Era Bayam Kota Sdn Bhd, 2019

The Mission

ERA has a strong reputation in the households of eastern Peninsula Malaysia, and they want to expand their influence to the rest of Malaysia.

However, they feel the current packaging that their eastern audience is familiar with, is not suitable for Central Malaysia.

The Outcome

We gave the ERA rice packs a modernised and clean look, a different approach than what is commonly seen from their competitors' packaging.

These new packagings have been used throughout various advertising mediums, such as billboards, digital billboards, newspaper, and social media advertisements.

The Impact

ERA's new packaging gives them a fresh start in other parts of Malaysia. The new, modern look is recognisable to their northern consumers residing outside of Kelantan and Terengganu.


Packaging Design